It has been reported that around 50 percent of Australian mobile phone users are planning to switch their provider next year to get better service and greater value for money.
Many Australians these days have a mobile phone contract, with reliance on these devices having increased over recent years. However, this is an industry that tends to get a lot of complaints due to factors such as poor coverage or poor service levels. It seems that Australians are no longer prepared to put up with these pitfalls with a recent report claiming that around half of Australians are planning to switch provider next year.
A study that was carried out by Macquarie University and SIM-card provider amaysim showed that around forty six percent of consumers are planning to switch provider next year. Consumers are said to be losing hundreds of dollars a year by failing to switch to a better provider or deal but half of those polled said that they found it difficult to switch to another deal.
Worrying, whilst only a quarter of those polled said that they were happy with their mobile phone service provider, around one third said that they planned to continue with the same provider even though they were not happy with factors such as service or cost.
Dr David Gray, a senior lecturer in marketing with Macquarie University’s faculty of business, stated that satisfaction levels in Australia were lower than in Europe. He said: “With so many consumers planning on switching next year, mobile phone providers need to wake up and start listening to their customers if they want to keep them.”
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